Archive for November, 2009

The Wide World of Book Manufacturing - Does customer service matter in a global market?

Monday, November 2nd, 2009

Some book industry experts might argue that as the book printing industry goes global, it will become more and more commodity-driven. Cash will be king, and book manufacturers will be forced to compete for customers by wooing them with the cheapest prices. But forward-thinking book printers know that price alone is not always the most important factor when publishers and authors look for companies to print their books.

When companies compete only on cost, quality and customer service can fall behind. As printing companies expand and grow into new markets, it is important that they are producing a high quality product every time and that customers are receiving the attention they deserve. Whether a customer is in the United States, Russia, New Zealand, or Turkey, they still need help to ensure that their manuscripts become great books.

Members of our customer service team believe it’s their responsibility as savvy professionals to learn to communicate with people from all corners of the globe.

Click here to meet each person on our customer service team.  They are eager to help you put your best book forward!