Posts Tagged ‘Books’

JZ has got it down!

Friday, January 27th, 2012

Making print books relevant in an increasingly “e” world is a challenge for our industry. I came across this marketing campaign for JZ’s recent title Decoded and I was really blown away. Talk about using social media to energize print sales… awesome! Disclaimer: I am not endorsing “BING” as a search engine.

The sweet smell of books . . .

Monday, July 11th, 2011

I came across this really neat art project in New York magazine and thought that people who read this BLOG or spend time with Thomson-Shore would get a kick out of it. What a fun idea! Read the comments as those are as entertaining as the “smelling of the books” You can’t do this [...]

School is Out!

Tuesday, June 21st, 2011

School is out and what does this mean? For my household is spells disaster for my wife in the form of idle teenagers who live in the country. Of course I explain to them how “When I grew up we spent the whole day playing outside…. Go outside!” Can you see the eye rolls immediately [...]

So many books . . . so little time.

Friday, January 28th, 2011

So many books… so little time. I ordered another book this morning. I didn’t need it as I have stacks of them waiting to be consumed at home. This one jumped out at me as a story I would love to read. Much like the others it will arrive, I will inspect it for workmanship… [...]