Making print books relevant in an increasingly “e” world is a challenge for our industry. I came across this marketing campaign for JZ’s recent title Decoded and I was really blown away. Talk about using social media to energize print sales… awesome! Disclaimer: I am not endorsing “BING” as a search engine.
School is out and what does this mean? For my household is spells disaster for my wife in the form of idle teenagers who live in the country. Of course I explain to them how “When I grew up we spent the whole day playing outside…. Go outside!” Can you see the eye rolls immediately [...]
Inkjet update for those who are watching this development in our industry. After talks (and testing) with all major suppliers of inkjet technologies I have gain some confidence in a few significant opinions: Initial capital costs from all inkjet suppliers is insane. Inkjet (quality) is ready for SOME markets not all. None of the current [...]
We really are blessed to work in the book publishing industry. The people in this industry and to be specific in the book segment of printing and publishing are such fun. We work with amazing authors and publishers who are always so sincere and pleasant. We have the benefit of working with personalities so diverse [...]
I was delighted last night when I received an email from our local public school, who not 1-year ago was touting their “bookless” library. A year ago I was wringing my hands in despair at the thought of a bookless library. So when their email arrived yesterday asking for book donations I took a moment [...]
Is it just me or are you hearing people talk about print in a new way? I had to laugh to myself over the weekend when I was at a dinner party and overheard two “super hip” Marketing Managers talk about print as if it were the new “killer app”! “Print is coming back in [...]
Did you see this in Newsweek back in early August? http://www.newsweek.com/content/newsweek/2010/08/03/back-story-books-vs-e-books/_jcr_content/par/image.img.jpg/1280849255449.jpg I absolutely love the message in this summary comparison. We are all seeing more and more e-readers in public but seems my local bookstores are as jammed as they always have been with people buying good old “p-books”. These methods to read are certainly [...]
Not long ago I walked into my neighborhood Borders to look for a new title about a young man who chronicled a life on the Great Lakes. I was really interested in this book and I wanted the case bound book so I could enjoy the read and then… place it on my shelf for [...]
Google Books is such an interesting development. When I talk to colleagues or publishing partners about Google Books, my sense is that few of us really have an understanding for the significance of this program. Sergey Brin, co-founder & president of technology at Google recently said “We love books at Google, and our fondest dream [...]